Let Susan Ratliff turn your booth into a powerful profit center
and add value and professionalism to any tradeshow or consumer expo.

Susan Ratliff is The Exhibit Expert

Unlike your typical exhibit industry speaker, Susan knows the tradeshow business from both sides of the aisle. As President of an award-winning display company for 16 years, she helped thousands of businesses stand out from the competition. As an author and authority on trade and consumer show marketing she will give your booth staff relevant tools and practical strategies to maximize return on investment. Susan learned the exhibit business from the trenches, discovered the shortcuts and made the mistakes so you don’t have to. She knows what attendees want, how exhibitors think and what they both need to be successful. Bring Susan in to train your exhibitors and you’ll be the one receiving applause.

For Show Producers & Event Planners

Susan will give your exhibitors the tools they need to succeed:

• Add value to your booth package
• Make exhibitors more profitable
• Increase show loyalty
• Improve exhibitor retention
• Drive more traffic through the door

Each year there are over 13,000 tradeshows and consumer shows that attract 120 million people who spend 100 billion dollars. Exhibit marketing is one of the most cost-effective options for selling products and services and unsurpassed as the method of choice for getting face-to face with existing customers and qualified prospects. With her street smarts and business savvy, Susan Ratliff will deliver useful information every exhibitor needs to tap into this lucrative marketplace, gain valuable exposure and reap huge profits.

“Our exhibitors were captivated by all the concepts and techniques that you presented during your Exhibit Like An Expert seminar. After reviewing our seminar critique forms, the response was unanimous; the information you shared about marketing your business before, during and after the show has left our exhibitors with tools they will implement to create more sales, which in turn helps our Home Shows grow and prosper.” – Rene Smith – President Alaska Events, Maricopa County Home Shows

For Exhibitors

Susan will teach your booth staff how to:

• Set goals that increase business
• Put more bling in your booth
• Pump up product sales
• Generate qualified leads
• Develop a productive sales strategy

“Enthusiasm! You exude it! You have so many great client stories which make your content so interesting.  You have “been there and done it” and that is what makes you the expert and people will want to buy from you.”  – Robin Craig, Owner, Package You

“In just 2 hours Susan’s seminar helped me streamline how our shows and exhibits will work for us instead of us working for the show.”  – Heather Holloway, Office Manager – General Modular Sales & Leasing, Inc.