Face to Face Marketing still desired

We’re Baaaaack!   Yes tradeshow attendance, booth sales and number of shows are on the rise again.  The Center for Exhibition Industry Research recently reported that 48 per cent of tradeshow attendees said face to face interactions at expos, tradeshows and conventions are more valuable today than two years ago and expect that satisfaction will grow.  I saw it first hand at Exhibitor 2013, the largest tradeshow for the tradeshow industry.  The show had shrunk over the last three years, but this year the exhibit hall was packed with attendees with healthy budgets. There were many new display manufacturers and suppliers launching products into the marketplace and industry giants were out in full force introducing many new and innovative display concepts.  One of my favorite veteran manufacturers is Featherlite Exhibits.  This family owned company is heading into their 50th year in business.  Three generations of family members currently work in the company that was started by the grandfather that invented the portable folding panel system.

Tradeshows, consumer shows and conventions are not going away no matter how hard the government tries to monkey with our industry.  There is no better way to launch a product, brand a company and meet thousands of new prospects than at a face to face event. 

2013 Featherlite Team