Las Vegas Conference for Tradeshow Industry

Written by Susan Ratliff on March 12th, 2010. Posted in Uncategorized

My bags are packed for my trip to Las Vegas to attend the Exhibitor Show at Mandalay Bay starting Sunday.  This is the largest trade show specifically for those of us who work in the tradeshow industry.  Manufacturers from all over the world will be showcasing the latest and greatest products and services that companies like mine offer.  This is where I go to find new innovations in technology and fabulous products and services for my customers.   Anyone who is involved in planning or exhibiting in a tradeshow, consumer show, job fair or temporary vending event would find this show amazing and educational.  Wish me luck on the Roulette table and give me a hollar after Wednesday if you’d like to know what I discovered on the show floor.

The age of too much information

Written by Susan Ratliff on March 8th, 2010. Posted in Uncategorized

I bet you didn’t know there was a National Association of Information Destruction, did you?  (   Well, there is and it has global affiliates.  I just returned from the NAID annual convention in Las Vegas where I taught the conference exhibitors how to sell more, look great and make money at tradeshows.  We live in an age where too much of our personal information is out there.  It’s out there, everywhere for anyone to access or steal if they really want to.  There is an entire industry of businesses dedicated to protecting, securing, collecting and destroying personal, private and confidential information.  They include shredding companies that will rip confidential documents into confetti.  Trucks that will drive to your business and crush up old computers and servers into tiny bits of plastic. Container companies that will secure tons of private paperwork until you can dispose of it properly.  If you own a business that accepts credit card payments, deals with private health records, upgrades computers regularly or otherwise collects personal information on customers, be aware that you are legally responsible for the safety of that info. Everyone needs to learn that the government is now making it our responsibility for protecting this information and the consequenses are harsh for those who don’t.  This is your wakeup call. Check it out.

AMSA Making Moves in Phoenix

Written by Susan Ratliff on February 24th, 2010. Posted in Uncategorized

Many dug out of the snowy East Coast and chilly North West to venture to sunny Arizona for the American Moving and Storage Associations, annual business conference and expo this week.  Although they got greeted by rain and unseasonably cool temperatures, attendees were fired up and encouraged by the crown of attendees and exhibitor count.  I was lucky enough to be found on the internet by event organizer and association director, Norma Gyovai, and selected to be a seminar presenter to this group of enterprising business owners and company representatives.  I taught exhibitors how to help their companies look great and make money at their  booth.   I also had the privilege of judging the exhibits and awarding a $500 prize to the best booth in the show.  I gave honorable mentions to several company with clever props and eye-catching graphics, but the winner was Agility Logistics who had all the elements that make a display dynamic.  Congratulations to them.   If you are in the moving and storage business or supply products or services to this industry I recommend you check out this organization.  You will be kept up to date on all governmental regulations and get to know the best in the business.


Written by Susan Ratliff on January 22nd, 2010. Posted in Uncategorized

I had the pleasure of presenting an exhibitor training seminar to distributors from all over the country who market and install beautiful floor coatings in residential garages, plane hangers, industrial buildings etc.  The Garage Floor Coating parent company is located in Phoenix.  (

It is important to note that these small business owners left their companies, flew out of town and devoted several days to improve their product knowledge, sales skills and marketing expertise.  In spite of the economic uncertainty, expense and time involved, they invested in their business and themselves.  They did not moan and groan, complain or blame. They took charge of their own future.  As a result of what they learned, they probably got one step ahead of their competition. 

I taught them how to turn their exhibit booth into a powerful profit center. How to set goals for the show, generate leads and sales, design a dynamic display, promote attendees to the booth and follow up with qualified prospects.  Suppliers taught them about the latest product benefits and industry technologies and the parent company gave them the encouragement and support they needed to overcome the hardships of this current economic climate.  They networked with their peers, shared problems and successes and got re-energized. I encourage you to get up, get out and go to seminars, conferences and tradeshows to stay sharp and on the cutting edge.  Read, surf the net and stay up to date on what it takes to grow and prosper in business.  Come meet me and learn about selling, marketing, business plans, organizing, publicity and more at the Women Entrepreneurs’ Small Business Boot Camp, February 6th.  Register on line or pay at the door. See you

Take charge of your own Stimulus Package

Written by Susan Ratliff on January 6th, 2010. Posted in Uncategorized

Round up your troops and march into the new year with the ammunition you need to increase profits and build your business.  Attend seminars, conferences and educational events that will expand your skills and knowledge.  If you are going to be in the Phoenix area February 6th please consider registering for the Women Entrepreneurs’ Small Business Boot Camp.  I am proud to say I created this conference in 2005 to showcase the talented women business owners in my state and to celebrate the power and influence of the micro-business owners.   Micro businesses operate with under ten employees.  They may be micro in size, but they are the engine that drives the economy.  If government stimulus dollars were put in the hands of these tens of billions of innovative business owners this economy would be cranking with new hires, increased sales and expansions.  Why they “don’t get it” I don’t understand.  Anyway, this year is going to be much better, because we will take our destiny in our own hands.  It’s time to take charge of your own stimulus package.