Tradeshows are busy again

Written by Susan Ratliff on January 21st, 2012. Posted in tradeshow news

I don’t know about you, but I am seeing some optimistic activity in the tradeshow business this month. Companies seem to be loosening up on their purse strings and forking
over the dough for new exhibits and graphics. The phones are ringing and the deals are closing which is good news for exhibit houses across the country. A big mistake many companies make when the economy is in the tank, is to cut their marketing budget. Of course that’s the worst thing you can do because if you stop going to tradeshows customers are going to want to know why.  Your competition will have a field day spreading rumors about why you are not in your usual spot.   If you go with worn out displays and crappy graphics then prospects will be questioning the quality of your offeringsand the stability of your business, because we all know that image in everything in the show floor.

So take a look at your exhibit materials and see where you can spruce up your look and refresh your graphics for your next show. You won’t want to miss any chances to impress attendees, because you can never be sure when the next dip will hit. 

Want to talk about the state of the industry or how you can increase your profits at your next show?  I’m here anytime.  Susan Ratliff, The Exhibit Expert, susan@susanratliff.com, www.susanratliffpresents.com.