Get that best booth award-continued

Written by Susan Ratliff on June 29, 2011. Posted in booth essentials

Here are the other four criteria I use to separate the drab from the
fab booths at a show to determine who are worthy of an award of excellence.

6. Is lighting used to
illuminate the booth, spot light products or set the mood?
Studies show
that lighting attracts attention to an exhibit. Lighting up your display graphics is a must, but don’t forget the unique
effects of fiber optic lighting, chase lights or flashing lights to catch the customer’ eye.  Set the mood in your booth with
colored lighting or spotlight a new product or bring attention to an improved service.

7. Are the graphic messages customer-focused?  Do they speak to the needs and concerns of the customer or simply list the serves the company provides.  Attendees are looking for solutions to their most challenging problems. They want to know you understand their issues and can solve them.  How you do it is of less concern.  Lead with benefits.

8.  Is the exhibit space neat and tidy? Clutter is not attractive or professional.  Supply boxes stacked in the back corner of
your booth, messy  papers on the table, too many racks of products, counters or tables blocking entry into the space will
detract from your image and turn customers off. Less is more and a clean exhibit space makes a good impression.

9.  Is the exhibit attractively merchandised? How are products or services presented to the customer? Are there interesting methods used to demonstrate the variety and quality of the offerings?  Are there multiple levels of elevation used used to display products or literature? Are there examples of products available to touch, feel and inspect?  Is the booth filled with too much product making it unattractive?

Consider all these factors when creating your display and conceptualizing your graphics and you could get the next Best of Show prize for you company.    If you want additional tips for creating an award-winning exhibit contact me at

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