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President, Evans
Pittmon, Inc.
“Before the Scottsdale Business Showcase… my
partner and I had planned to buy a booth, show up,
spread a few brochures around on the table and wait
until the world beat a path to our door. Only by
chance did we decide to attend your orientation on how
to setup and run a great exhibit. …Thanks to you, we
did a complete rethinking immediately on how to use
our booth. We received 30-40 great, but simple,
suggestions from you on how to ‘capture their
attention’. We implemented almost all of them while
staying within our extremely limited budget.”
 Owner, Stellar Communications
“My first contact with Exhibit Experts was through
the ’45 Fantastic Tools for Trade Show Success’
seminar led by Susan Ratliff, president. The seminar
was truly fantastic. Every bit of information
presented was essential and I highly recommend that
anyone thinking about exhibiting attend this seminar.
I learned how to increase visibility, improve
performance and maximize profits. I left with a copy
of Susan’s book, ‘How To Be An Exhibit Expert,’ which
has been a valuable resource for me.”
Robin Craig, Owner, Package You
"Enthusiasm! You exude it! You have so many great
client stories which make your content so interesting.
You have “been there and done it” and that is what
makes you the expert and people will want to buy from
you"
Heather Holloway, Office
Manager - General Modular Sales & Leasing, Inc.
"In just 2 hours Susan's seminar helped me
streamline how our shows and exhibits will work for us
instead of us working for the show "
Raoul, President and CEO - Caregiver Resource
Institute
"Susan, I can say in no uncertain terms that our
exhibitors were impressed your practical knowledge of
trade show promotions- before, during and after the
event! We found your tips on common promotion mistakes
during one of your seminars particularly helpful. I
would strongly recommend any person regardless of
their experience level to get you involved with your
company. Your training workshops, consultation
services and design services are unmatchable and
required for any exhibitor desiring to create an
attention getting and more profitable tradeshow
program."
Director of Marketing and
Business Development, SoftRoots, Inc.
“…Please let Susan know that her book, ‘How To Be
An Exhibit Expert’ offered many practical tips which
helped make our show a success!”
Julie Mystrom, Director of Marketing
Apothecary Shops - The Specialty Pharmacies,
"Traditional Service, Progressive Medicine"
"Thank you Susan for helping to change our
company's tradeshow beliefs. After you spoke to our
sales & marketing group, we took many of your
suggestions, including how a booth is suppose to be
designed, and incorporated them. We have seen a huge
response from attendees at tradeshows with your ideas.
My boss continues to pass your "words of wisdom" to
others when talking about tradeshows. You have been a
pleasure to work with over the years, and always come
through when we need the help."
 Kathy Borcia - Sabina Events
and Media
"As a Tradeshow producer and manager for several
years, I've seen so many wasted leads go by from my
exhibitors that as a promoter is frustrating for me to
watch. The Home Based Business Expo in October 2006 at
Civic Plaza was the first time I actually saw
exhibitors Confident and actually connecting with
attendee’s. Even though the attendance was not as
expected, the exhibitors had a wonderful time,made
Money and connected with the attendee’s that were
there. I cannot Thank you enough for having a seminar
that informed. My Exhibitors on how to Exhibit. They
not only loved you but raved About the Information
they walked away with. Everyone I talked to is ready
to do another event. I only hope that when I do
another Expo, You will be available to help me Educate
them again on such an Important part of a Event. You
are delightful and you set my exhibitors on fire!"
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