Top Twelve Clues Your Tradeshow Team Needs Training

Written by Susan Ratliff on March 20, 2013. Posted in exhibitor training

I got inspiration for this post after walking through several exhibit halls at the conferences I have been speaking at recently and of course, from David Letterman’s top ten list. These issues have a way of really messing up a perfectly great display and making your booth staff and your company look unprofessional. I’m here to offer advice if you need some work in these areas.


The plans for assembling the display were not in the crate so the I&D crew set up the booth backwards


It takes the average attendee 22.6 seconds to figure out what your company does


The booth decor includes an assortment of half empty cardboard boxes


Cleavage appears to be part of the dress code 


An entire 20’ exhibit is stuffed into a 10×10 booth space 


Three chairs are blocking the view of that brand new $5000 graphic mural 


Three guys in suits are sitting in those chairs talking to each other 


A bowl filled with kit-kats and snickers is the preferred method of customer engagement 


The front counter doubles as a dinner table 


A magnifying glass is required to read the long list of features under the mission statement on the banner stand 


A badge-swipe has replaced the need to ask qualifying questions 


The decorator’s ugly cardboard I.D. sign is still hanging from the rear drape 



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