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	<title>Susan Ratliff Presents &#187; Susan Ratliff</title>
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		<title>Profitable Exhibitors = Successful Shows</title>
		<link>http://www.susanratliff.com/exhibitor-training/profitable-exhibitors-successful-shows/</link>
		<comments>http://www.susanratliff.com/exhibitor-training/profitable-exhibitors-successful-shows/#comments</comments>
		<pubDate>Wed, 01 May 2013 14:11:41 +0000</pubDate>
		<dc:creator>Susan Ratliff</dc:creator>
				<category><![CDATA[exhibitor training]]></category>
		<category><![CDATA[booth staff]]></category>
		<category><![CDATA[exhibitor education]]></category>
		<category><![CDATA[show producers]]></category>
		<category><![CDATA[staff training]]></category>
		<category><![CDATA[tips for success]]></category>
		<category><![CDATA[tradeshow]]></category>

		<guid isPermaLink="false">http://www.susanratliff.com/?p=1512</guid>
		<description><![CDATA[Every company that exhibits in tradeshows should provide some pre-show training to exhibitors.  In addition, when a show producer or event manager provides exhibitor training on goal setting, effective display design, sales strategies, promotions and follow up, exhibitors will be much more productive at the show.   A trained exhibit staff will collect 20% more leads than a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Face to Face Marketing still desired</title>
		<link>http://www.susanratliff.com/uncategorized/face-to-face-marketing-still-desired/</link>
		<comments>http://www.susanratliff.com/uncategorized/face-to-face-marketing-still-desired/#comments</comments>
		<pubDate>Sat, 30 Mar 2013 05:18:00 +0000</pubDate>
		<dc:creator>Susan Ratliff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.susanratliff.com/?p=1459</guid>
		<description><![CDATA[We&#8217;re Baaaaack!   Yes tradeshow attendance, booth sales and number of shows are on the rise again.  The Center for Exhibition Industry Research recently reported that 48 per cent of tradeshow attendees said face to face interactions at expos, tradeshows and conventions are more valuable today than two years ago and expect that satisfaction will grow.  [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Twelve Clues Your Tradeshow Team Needs Training</title>
		<link>http://www.susanratliff.com/exhibitor-training/top-twelve-clues-your-tradeshow-team-needs-training/</link>
		<comments>http://www.susanratliff.com/exhibitor-training/top-twelve-clues-your-tradeshow-team-needs-training/#comments</comments>
		<pubDate>Wed, 20 Mar 2013 21:01:28 +0000</pubDate>
		<dc:creator>Susan Ratliff</dc:creator>
				<category><![CDATA[exhibitor training]]></category>
		<category><![CDATA[booth mistakes]]></category>
		<category><![CDATA[booth staff training]]></category>
		<category><![CDATA[exhibits]]></category>
		<category><![CDATA[tradeshows]]></category>

		<guid isPermaLink="false">http://www.susanratliff.com/?p=1453</guid>
		<description><![CDATA[I got inspiration for this post after walking through several exhibit halls at the conferences I have been speaking at recently and of course, from David Letterman&#8217;s top ten list. These issues have a way of really messing up a perfectly great display and making your booth staff and your company look unprofessional. I&#8217;m here to offer advice if you [...]]]></description>
		<wfw:commentRss>http://www.susanratliff.com/exhibitor-training/top-twelve-clues-your-tradeshow-team-needs-training/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Exhibitor training works</title>
		<link>http://www.susanratliff.com/exhibitor-training/exhibitor-training-works/</link>
		<comments>http://www.susanratliff.com/exhibitor-training/exhibitor-training-works/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 19:06:32 +0000</pubDate>
		<dc:creator>Susan Ratliff</dc:creator>
				<category><![CDATA[exhibitor training]]></category>
		<category><![CDATA[what exhibitors want]]></category>

		<guid isPermaLink="false">http://www.susanratliff.com/?p=1449</guid>
		<description><![CDATA[I have so much fun traveling to different cities teaching tradeshow and consumer show exhibitors how to turn a booth into a powerful profit center.  I especially enjoy talking with home show exhibitors and recently gave seminars in Orlando and Jacksonville Florida for Marketplace Events.  Their event management team impressed me with their show statistics [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The difference is in the details when it comes to display design</title>
		<link>http://www.susanratliff.com/uncategorized/the-difference-is-in-the-details-when-it-comes-to-display-design/</link>
		<comments>http://www.susanratliff.com/uncategorized/the-difference-is-in-the-details-when-it-comes-to-display-design/#comments</comments>
		<pubDate>Fri, 18 Jan 2013 22:11:16 +0000</pubDate>
		<dc:creator>Susan Ratliff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.susanratliff.com/?p=1447</guid>
		<description><![CDATA[I recently returned from the ASI Show which is the convention and tradeshow for the Advertising Specialties Institute where I presented seminars to the suppliers on exhibit marketing and attracting and using free publicity.  After the sessions I visited a few of the exhibitors on the show floor who signed up for my one-on-one personal [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five bad habits of experienced exhibitors</title>
		<link>http://www.susanratliff.com/booth-blunders/five-bad-habits-of-experienced-exhibitors/</link>
		<comments>http://www.susanratliff.com/booth-blunders/five-bad-habits-of-experienced-exhibitors/#comments</comments>
		<pubDate>Sat, 26 May 2012 17:08:47 +0000</pubDate>
		<dc:creator>Susan Ratliff</dc:creator>
				<category><![CDATA[Attending a tradeshow]]></category>
		<category><![CDATA[Booth Blunders]]></category>
		<category><![CDATA[common mistakes]]></category>
		<category><![CDATA[bad booth habits]]></category>
		<category><![CDATA[booth basics]]></category>
		<category><![CDATA[Exhibiting mistakes]]></category>
		<category><![CDATA[improving your booth]]></category>
		<category><![CDATA[tradeshow tips]]></category>

		<guid isPermaLink="false">http://www.susanratliff.com/?p=1402</guid>
		<description><![CDATA[I just returned from a convention where I was an exhibitor myself.  This was an industry related show so the exhibitors were knowledgable and experienced.  Some of the mistakes I saw on the show floor confirmed my assumption that even the most seasoned exhibitors need some training or review about what to do and how to look at [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Want more sales?  Get more leads</title>
		<link>http://www.susanratliff.com/uncategorized/want-more-sales-get-more-leads/</link>
		<comments>http://www.susanratliff.com/uncategorized/want-more-sales-get-more-leads/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 06:38:30 +0000</pubDate>
		<dc:creator>Susan Ratliff</dc:creator>
				<category><![CDATA[generating leads]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[getting leads]]></category>
		<category><![CDATA[how to get leads]]></category>
		<category><![CDATA[lead generating strategies]]></category>
		<category><![CDATA[prospecting]]></category>

		<guid isPermaLink="false">http://www.susanratliff.com/?p=1371</guid>
		<description><![CDATA[My plan was to do a little research in the exhibit hall at the conference I spoke at recently.  I wanted to personalize my session to the specific audience and highlight the good sales techniques of a few of the participating vendors.  One of the things I was looking for was the types of lead generating [...]]]></description>
		<wfw:commentRss>http://www.susanratliff.com/uncategorized/want-more-sales-get-more-leads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Simple tweeks for making a good display better</title>
		<link>http://www.susanratliff.com/uncategorized/simple-tweeks-for-making-a-good-display-better/</link>
		<comments>http://www.susanratliff.com/uncategorized/simple-tweeks-for-making-a-good-display-better/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 18:26:19 +0000</pubDate>
		<dc:creator>Susan Ratliff</dc:creator>
				<category><![CDATA[Booth Blunders]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[better booth]]></category>
		<category><![CDATA[booth mistakes]]></category>
		<category><![CDATA[display mistakes]]></category>
		<category><![CDATA[exhibiting tips]]></category>
		<category><![CDATA[make your exhibit more professional]]></category>
		<category><![CDATA[naid conference]]></category>
		<category><![CDATA[tradeshow displays]]></category>

		<guid isPermaLink="false">http://www.susanratliff.com/?p=1353</guid>
		<description><![CDATA[I had a terrific time at the Shredder Convention over the weekend.  That’s the conference for the National Association of Information Destruction. www.naidonline.org.  A friendly group and a fascinating industry consisting of companies that shred confidential documents and crush and pulverize hard drives, CD’s and computer parts, just to name a few of their services.  [...]]]></description>
		<wfw:commentRss>http://www.susanratliff.com/uncategorized/simple-tweeks-for-making-a-good-display-better/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A novice&#8217;s guide to working the tradeshow floor</title>
		<link>http://www.susanratliff.com/the-value-of-exhibit-marketing/a-novices-guide-to-working-the-tradeshow-floor/</link>
		<comments>http://www.susanratliff.com/the-value-of-exhibit-marketing/a-novices-guide-to-working-the-tradeshow-floor/#comments</comments>
		<pubDate>Sun, 25 Mar 2012 15:26:52 +0000</pubDate>
		<dc:creator>Susan Ratliff</dc:creator>
				<category><![CDATA[Attending a tradeshow]]></category>
		<category><![CDATA[the value of exhibit marketing]]></category>
		<category><![CDATA[attending a tradeshow]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[networking at a tradeshow]]></category>
		<category><![CDATA[the tradeshow floor]]></category>
		<category><![CDATA[tradeshow networking]]></category>
		<category><![CDATA[working the tradeshow floor]]></category>

		<guid isPermaLink="false">http://www.susanratliff.com/?p=1348</guid>
		<description><![CDATA[Attending a tradeshow can be a daunting experience, especially for a newbee.  Time is money and no more so than now when many companies have reduced the time they allot for their employees to spend at a tradeshow.  Here are ten tips for maximizing that time and effort. 1.  Plan ahead.Tradeshows are an assault on your [...]]]></description>
		<wfw:commentRss>http://www.susanratliff.com/the-value-of-exhibit-marketing/a-novices-guide-to-working-the-tradeshow-floor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title></title>
		<link>http://www.susanratliff.com/exhibit-marketing-events/1327/</link>
		<comments>http://www.susanratliff.com/exhibit-marketing-events/1327/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 15:43:03 +0000</pubDate>
		<dc:creator>Susan Ratliff</dc:creator>
				<category><![CDATA[Exhibit Marketing Events]]></category>
		<category><![CDATA[displays]]></category>
		<category><![CDATA[exhibitor]]></category>
		<category><![CDATA[featherlite]]></category>
		<category><![CDATA[publicity seminar]]></category>
		<category><![CDATA[tradeshow for tradeshows]]></category>

		<guid isPermaLink="false">http://www.susanratliff.com/?p=1327</guid>
		<description><![CDATA[I am gearing up to work the Exhibitor 2012 tradeshow for the tradeshow industry taking place at Mandalay Bay in Las Vegas from March 5-8.  www.exhibitor2012.com.  It is your chance to compare all the offerings from the major tradeshow manufacturers in the country and abroad.  I will be working at the Featherlite Exhibits booth helping [...]]]></description>
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		<slash:comments>0</slash:comments>
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